Operate before connecting everything.
Combine configuration, operational tools and agreed processes to validate rules, rewards and experience before deepening integrations.
Explore progressive implementationDevelopers
Connect loyalty with your channels, systems and experiences.
Qualth connects loyalty programs with ecommerce, POS, internal systems and customer-facing experiences so identity, points, rules and benefits can operate within each company's channels.
Implementation can start progressively and evolve as operations, channels and integration needs grow.
Conceptual architecture
Qualth connects with the operation. It does not require replacing it with a single interface.
A company can operate loyalty through physical stores, ecommerce, apps, portals, customer accounts, CRM, ERP or internal processes. The right architecture depends on who interacts, where decisions live and which system must retain responsibility for each step.
01
Channels and systems
- Ecommerce
- POS
- App
- Portal
- CRM / ERP
- Internal operations
02
Integration layer
- Backend / BFF
- Integrator
- Connector
- Hybrid process
03
Qualth surfaces
- APIs and integrations
- Customer-facing experiences
- POS tools
- Program administration
04
Loyalty domains
- Customers
- Activity
- Programs
- Rules
- Points
- Rewards
- Tiers
- Redemptions
Implementation adapts to each company's channel, audience and operation.
Integration paths
Choose a path that matches your operation.
Integration does not have a single entry point. It can begin with progressive operations, a server-to-server connection, a customer-facing experience or a store-specific implementation.
Connect your services through APIs and server-side services.
Integrate backends, middleware, ecommerce or internal systems while keeping sensitive logic and organization context on the server.
Keep your frontend and brand experience.
Connect loyalty within an adapted customer-facing experience, ecommerce, app or owned frontend.
Explore customer-facing experiencesBring identification and redemptions into store operations.
Use Qualth tools or design a server-side connection with the company's POS while keeping sensitive responsibilities out of the frontend.
View store operationsAccess models
Each experience needs a clear access model.
A company integration should not behave like a customer session. A POS session needs permissions and responsibilities that match store operations.
Company integrations
- Actor
- Backend, middleware or integrator
- Surface
- Server-to-server
- Responsibility
- Connect ecommerce, middleware and internal systems within the organization context.
- Boundary
- Sensitive credentials remain server-side and every operation respects permissions and context.
Customer-facing
- Actor
- End customer
- Surface
- Portal, app or brand frontend
- Responsibility
- Access the identity, balance, benefits and relationship that belong to each customer.
- Boundary
- The customer experience remains separate from integration and administration credentials.
POS
- Actor
- Store operator
- Surface
- User session and BFF / server-side service
- Responsibility
- Identify customers, consult information and operate benefits according to the role.
- Boundary
- Integration secrets remain outside the browser and POS frontend.
Loyalty flow
From an interaction to a relationship that can be remembered and operated.
The flow connects customer activity with rules, value, operations and learning.
- 01
Identify a relationship.
- 02
Record an activity or transaction.
- 03
Evaluate program rules.
- 04
Update balance, progress or state.
- 05
Expose value to the customer.
- 06
Issue, redeem or validate a benefit.
- 07
Record the outcome for operations and learning.
Customer-facing experiences
Loyalty within the experience your customer already uses.
The relationship can live in an experience provided by Qualth, in your own frontend or in a combination of both. A company can offer an adapted portal, integrate loyalty into ecommerce or an app, use an embedded experience or keep part of the journey in its own channels.
Qualth-provided experience
A customer-facing experience adapted to the program, brand and company operation.
Owned experience
A company or integrator frontend connected through APIs and server-side services.
Hybrid experience
Part of the journey lives in owned channels and part in Qualth experiences.
Headless separates experience from logic so each brand keeps control of the journey, branding and channels.
Discuss a customer-facing experienceFrequently asked questions
Integrate loyalty without losing control of the experience.
Answers to understand how Qualth can work with existing channels, systems and experiences.
How can Qualth integrate with my ecommerce or POS?
Qualth can connect with ecommerce, POS, middleware and internal systems through APIs, server-side services, operational tools and hybrid processes. The path is defined according to the project's channels, architecture and objectives.
Can I keep my own frontend?
Yes. Qualth can operate behind owned portals, apps, ecommerce or customer accounts, and it can also provide adapted experiences. The brand can retain control of the journey and customer-facing design.
Do I need to replace my current systems?
No. Qualth is designed to work with the existing operation. Implementation can begin progressively and add integrations as the company's channels and processes evolve.
Can it operate across physical and digital channels?
Yes. Qualth can connect identity, activity, points, rewards and redemptions across digital experiences, store operations and internal processes, according to the architecture defined for each company.
Where should integration credentials live?
Sensitive credentials must remain in backends, BFFs, middleware or secure services. They must not be exposed in browsers, public apps or POS frontends.
How do I start a technical evaluation?
Tell us which channel, system or experience you need to connect. We review the journey, current architecture and the most suitable technical scope to move forward.
Integration
Let's design a technical path that makes sense for your operation.
Tell us which channel, system or experience you need to connect. We can review the journey, maturity and the most suitable technical scope to move forward.